How to learn to sell?
At the time, I learned a lot of books and articles on the art of sales, but almost never contain specific recommendations on how to learn to sell - more precisely, how good selling.However, it is given in the article recommendations are the most important for an understanding of sales techniques.Follow them, and you will succeed, as it turns out from the thousands of people around the world.
How to learn how to sell
First of all, let's understand how the sale and what is their essence.And the essence is very simple: we give goods, services, as well as knowledge and skills in exchange for something else, and to obtain the most favorable terms.That is, we want the other person something to give us (and not necessarily money) or do something for us.It follows a very simple consequence: it is necessary to create such conditions that the person has agreed to give us what we need.But how to do that?There are several ways, of which we immediately exclude manipulation.Note that I am referring to gross manipulation as entirely without manipulation in sales, and in life in general can not do (unless you nothing at all from the other is not necessary), no matter what your sales trainer, looking at you honesteyes.The first way - immediately offer their conditions in exchange for the necessary individual product or service.The method is simple but not always effective, because we're not going to sell bread that is almost always buy.Therefore, the method of the second - to make sure that people understand that the product or service he needs.And for this it is necessary, first, to earn the trust of the person, and secondly, to invite him to do the right thing, so he did not have the impression that you give him just something "vparili".
How to learn to sell well
And here to the fore your communication skills, or, in other words, the ability to communicate.And most importantly, what you need to get rid of - it is the fear of communication.If you can not bring myself to start a conversation with a potential client, you need to overcome themselves.Would you believe it, but many successful sellers can not bear to communicate with people, but for him, you would never say that.The most difficult to take the first few steps.It is not afraid to look ridiculous, do not worry, if you stammer, mumble, speak not what they wanted to say - it's all the little things right and it will come with regular practice.The most important thing - is to overcome this barrier.As wisely noted one manager on sales, selling can completely any person, regardless of the inclinations and character traits.The main thing - the desire and overcoming fear.A successful sales obtained and serious people, and even sad nerds.And it is a fact - do not need to smile all in a row, be yourself.Big mistake leading different trainings is that they are trying to instill in the newcomers unusual behaviors.And happiness - to meet a teacher who says to you, be yourself, do not want to smile - do not smile, you want to start and build a conversation as it is convenient to you - please.The only prerequisite - sooner or later, to offer what you are selling, and the method initially has no value.
- That first piece of advice is to learn how to sell a product or service - sell in accordance with his temperament.Do not change yourself for someone else's requirements, and do as you see fit, but do not ignore good advice.Ideal - understanding boss or even lack thereof.A friend of mine who works for a large company, while interacting with clients rarely smiles, and talking with them very boring tone.But she - the most successful manager in the company's sales.The secret is simple - she talks as accustomed.The artificiality is always visible, so be yourself.
- daily practice, no matter what effort you at any cost.This pattern - with the number of calls or personal conversations steadily increases your self-confidence.Fear and insecurity completely leave only when you begin to reinforce the skills received regular practice.
- Do not worry if you can not sell from the beginning, someone makes the first sale a week later, someone in a month, some six months later.This is largely luck - hit at the right time in the right place.But if the time comes, and no sales, analyze their conversation after their completion and the attempt to find a systematically recurring mistakes to avoid repeating them later.
- And finally, once again on the daily practice.That it will help you develop your own conversation drawing to determine what to say and what is not, how to build a conversation so that a potential client did not send you immediately to hell.It is important to identify what you do and say is not so, and that, on the contrary, brings success.In fact, this is the secret of successful sales.